Anheuser-Busch, the parent of Budweiser, has launched an ultra-premium organic vodka via its Long Tail Libations group. Purus, is made from organic Italian wheat and will retail for $35 per bottle at upscale clubs and grocers in the northeast.

The bottle is recyclable and the tiny label is printed on tree-free paper using soy ink and is affixed using water-based adhesive. Pushing the green message even further, the company will plant one tree for the first 100,000 people who sign up for the newsletter. At last check there were 76 people signed up so there is still plenty of room.

Story from AdAge.

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