It sure didn’t take new owner Coke long to throw its marketing and distribution resources behind Honest Tea. Having just spent $43 million for a 40% stake in the 10 year company, Coke is taking Honest Tea mainstream.

No longer confined to health food store shelves, Honest Tea is hoping to gain a wider following with consumers looking for a healthier thirst quencher. To support the effort, the company is introducing four new flavors, revamped packaging, and a nationwide sampling tour.

Story from Brandweek

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