National Wildlife Foundation to Launch $40 Million Cause Marketing Campaign
The National Wildlife Foundation is finally going big time, signing its first AOR (agency of record) with visions of cross-platform consistency, 
brand portfolio synergies, and all of the other niceties that go along with a $40 million cause marketing budget and an agency to help spend it.
A large component of the campaign will be to expand the brand into the online world and improve the marketing of its long-running educational programs.
Story from DMNews
