More People Take to Precycling
Today is recycling day in our neighborhood and just about everyone on the street had their blue bins out for the weekly pick-up. It’s great to see the participation rate so high and what was once seen as fringe activity has firmly planted itself in the everyday activities of mainstream America. However, now that recycling is being done by everyone, it’s time for the thought leaders to take it a step further with precycling.
Unlike recycling, which is a reactive action, precyclers take more initiative on the front end of purchase decision to minimize their impact. For example, rather than recycling a cereal box and throwing away the liner, precyclers buy cereal in bulk and thus never use the box in the first place. Precyclers also avoid buying bottled water and are using cloth shopping bags as well. (Note: Brand Week helpfully points out that this has caught on with stores and the public alike. Not exactly a cutting edge revelation.)
Story from Brand Week
