Evian Wants Kids to Drink More Bottled Water
As a marketer of bottled water it makes perfect sense that Evian wants to hook ‘em while they’re young. The company has rolled out a new kid-friendly bottle design and is pitching the $5.99 six-pack to parents as a healthy alternative to the sugary drinks often found in lunch bags.
However, leading the next generation of consumers down the bottled water path is not healthy, at least not for the environment. A much better idea is hook your children up with a Sigg. The reusable bottles can be used for years and come in a variety of sizes and colors.
Sigg website
