Nike Rolls Out Considered Line for Spring 2009
Thursday, October 30th, 2008
More than a decade in the making, Nike has finally incorporated the Considered line in each of its six business units: basketball, running, soccer, women’s training, men’s training and sportswear, tennis, and ACG.
As part of the Considered program roadmap, Nike plans to have all footwear meet basic standards by 2011, all apparel by 2015, and equipment by 2020. Reaching these goals will mean a 17 percent reduction in the company’s supply chain waste.
Press release from Nike


